Who Visits What Properties.

There’s a relevant place to advertise on Yahoo! Canada for every brand. Use the demographic summary below to find yours. Have questions? Please contact us.

Overall Yahoo! Canada Demographics

  • 3.9 million average daily visitors who spend an average of 18.0 minutes per usage day
  • Visitors average 7 usage days per month
  • 50% female/50% male
  • 42% are from Ontario
  • 57% have a household size of three or more
  • 36% have a household income of $75,000 or more

Yahoo! Property Demographics

Property Total Unique Visitors (000) Average Daily Visitors (000) Total Minutes Average Minutes per Usage Day Total Pages Viewed (MM)
Autos 503 21 3 5 4
Entertainment 264 14 1 3 3
Finance 1,274 132 22 7 28
Homepages 7,339 1,931 140 5 266
Games 1,287 130 99 25 44
Mail 6,046 1,668 1,007 20 849
Messenger 1,782 391 435 37 14
Movies 930 43 4 3 6
Music 1,628 112 11 3 16
News 3,198 413 54 4 55
Sports 1,420 153 63 14 97
Travel 934 35 2 2 3
Answers 6,129 383 30 3 42
Tech 143 6 - 2 1
Movies 930 43 4 3 6
TV 787 36 2 2 3
Kids 180 10 2 7 3
Flickr 2,890 152 17 4 48
Personals 132 11 2 6 4
Health 254 11 1 4 1
Groups 651 43 7 6 20
Shopping 844 32 1 1 3
eBay 5,988 678 181 9 335
Quebec (French Canada) 2,572 385 182 16 177
OMG 235 12 1 3 3
Lifestyle 828 50 4 3 5



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